If there is one thing that myself and Amber Heard can agree on, it’s that it is all fun and games until shit gets real. Don’t get me wrong, most days at Relaxx CBD are calm, easy going and genuinely pretty dang fun. A little topical cream for a retired school teacher to help soothe her sore elbow. Or the college kid coming in the middle of semester finals that no matter how hard he tries. He just can’t seem to get his brain to shut off before bed. But then there’s the parent that brings in their non-verbal 4yr old. Or a spouse that is looking for something, anything to give an ounce of relief to their loved one that is currently kicking chemo’s ass.
For the most part I’d consider myself a fairly manly man. But on days like that, you might as well pull up a seat because I’ve got enough tissues for the both of us. Sometimes as a business owner my hardest struggle is wanting to just give it all away to anyone that could use the help. But then I have to remind myself that first, we have to be in business to be able to help anyone at all. It’s kinda tough, not as tough as your Ex selling your hoodies on the marketplace. But it can still be tough sometimes.
LISTEN TO THE UNDERLYING NEED
So how do we know, with so many different customers, with so many different needs, what is the best option to suggest? Well, we do what my mama said and we “listen.” Genuinely speaking, most of the time people will tell you what they are looking for. But sometimes, even after asking, we have to pick up on what they are saying, without them actually saying it. It’s like playing my favorite party game of what my wife would like for dinner. And after I finally concede and she tells me that she would like Italian. I know damn good and well that we’re really going out for Tex-Mex and guacamole. But that still doesn’t explain the how?
The how do we know what product to suggest for the customer’s needs? First, without being too serious, we all take this plant pretty seriously. And second, I really couldn’t recommend this enough. We were all trained by someone smarter than us. Strangers will often hear my daughter speaking and then turn to me and compliment on how articulate that she is. I smile and say, “oh, thank you.” But what I want to say is, “Oh, thank you, I didn’t have anything to do with it. She went to a really cool Montessori School and they, “learned her real good.”
LEARN AND READ AS MUCH AS YOU CAN ABOUT THE PRODUCT
It might sound corny but we take the approach of always learning and loading up on as much knowledge as we can. When my wife and I go to a tradeshow or industry seminar, one of things that I am most excited about is coming home to share all of that new information with the staff. I spent just enough years in the restaurant business to be jaded from ever wanting to go back again. But I cannot deny that over that time, I was taught some pretty awesome life lessons by some pretty awesome peeps.
Learning from those who’ve done it before you and learning how to listen may be the most powerful resource that I’ve kept in my toolbox for the majority of my adult life. Sure, you learn things like anticipating the customers’ needs. But you also learn that sometimes the customer doesn’t want to make the decision for themselves. They came into a business that at least in their mind should have an answer to every question that they are looking for. But sometimes they just don’t know what questions they’re supposed to be asking.
FIND OUT THE DIFFERENCES
I can’t speak for you, because if I could, we would be taking this little ventriloquist act on the road all the way to Vegas. But I can give you some suggestions that may help with what you’re looking for. I would absolutely learn the difference between CBD & THC and how those two plant thingies can affect the body. If a product that you are purchasing has printed claims on the label like “pain relief, sleep or stress reducer.” What is added to the product to produce those results? CBD on its own can help with so many things. But I just can’t slap a sticker on the front of a hemp oil bottle and call it a “Hair Growth” serum because it sounds cool.
If you are coming in for something to help you with pain, what kind of pain? Is it all over? Is it only isolated to one area of your body? How about sleeping issues? Do you have problems being able to go to sleep, stay asleep or is your brain just racing like Nascar on a Sunday? How about the fan favorite, anxiety? (side note, facing my own anxiety is what started this whole Circus Show.) You have to ask your budtender questions. Don’t be like your cousin on your mothers side that would just put anything in their body. Ask for lab reports that show more than potency. And remember that although lab reports are cool, I would also ask for batch testing as well.
We want to know when and where your product was made. And if you ever want a second opinion, send us an email at relaxxxcbd@gmail.com. Or if you have a good spaghetti recipe, let me know so that I can make my wife some nachos.
Until then,
Alex Rangel
Undefeated 1998 Mid Atlantic Thumb Wrestling Champion
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